What makes Instant Pot such a phenomenal success? – coursefighter.com
What makes Instant Pot such a phenomenal success? – coursefighter.com
Business Finance – coursefighter.com
Topic :The Anatomy of a Best Seller
What makes Instant Pot such a phenomenal success?
An application of marketing strategy theory
Instructions
Address the following in this one-page paper:
- Context for Instant Pot: What is it? Who is the developer? How many have been sold?
Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion
Everyone take a deep breath. You’re Instant Pot has not been recalled.
https://www.nytimes.com/2017/12/17/business/instant-pot.html
- What is Instant Pot’s marketing strategy? To develop a strategy, the marketer must first know:
- The customer’s needs and desires and
- develop product, price, promotion and distribution strategies that fulfill those needs and desires (Ch 2).
- What three substantive conclusions can you surmise from this best seller?
Paper format:
- One page minimum, – 1 ½ page maximum, single space, 1” margins top and bottom.
- Name
- Title of Paper
- Written content