SM120 University of Texas Consumer Psychology Brand Selection Project – coursefighter.com
Business Finance – coursefighter.com
stage (Project 5) you narrowed your choices to a Final Consideration Cluster.
stage, consumers evaluate selected brands in the considered cluster via a
process (weighing trade-offs between brands or versions, where the various qualities of the choices are
compared) to select the final one best alternative.
For this project, you will create a compensatory point system based on desired features, capabilities, or
qualities, and apply this compensatory point system to your Final choice Cluster from Project 5 to make
a final selection (choice).
Submit all of the worksheets below to the
Project 6 Dropbox folder on D2L
COMPENSATORY POINT SYSTEM
FINAL DECISION: APPLY COMPENSATORY POINT SYSTEM TO CONSIDERATION CLUSTER
EVALUATION OF DECISIO