NYIT Lenovo Building a Global Brand Discussion – coursefighter.com
NYIT Lenovo Building a Global Brand Discussion – coursefighter.com
Business Finance – coursefighter.com
READING the case “Lenovo Building a Global Brand” (I put this case on the attachment)
Two pages analysis, including:
Introduction – setting the context of the case (half page)
Analysis – PLEASE ADDRESS QUESTIONS ON pg. 13 (1.5 pages, most important)
Conclusion – what was the key takeaways in regards to building brands (half page)