NYIT Getting Brand Communities Right Case Study Summary – coursefighter.com
Business Finance – coursefighter.com
Write 5 pages summary of the case. The case study should be summarized and summarize the key points of the case. Also give the real life business examples and your own personal critique.
case title: “Getting Brand Communities Right” by Susan Fournier and Lara Lee. I put the book on the attachment. You can find the case from content which is the eighth one.