MKT421 University Of Phoenix Ross Lemonade Company Project Paper –

MKT421 University Of Phoenix Ross Lemonade Company Project Paper –

Business Finance –

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define the product that you will be selling (that is some marketable form of this drink) and decide on a target market.

Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and reasoning why this form of this product is viable In this first half of the project, you will report on the following:

Target market

Product’s definition to the target marke

Viable pricing strategy

Brand’s position in the competitive environment

Complete the following

1.Select a company name and determine the real business world industry of operation.

Company Name

Industry of Operation

  1. Describe in no more than 90 words the new and unique form of lemonade that will be launched by your company.