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Marketing Matrix for Healthcare Organizations- COURSE FIGHTER | coursefighter.com
Create a one-page matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.
Include the following in your matrix:
- Centralized versus decentralized format of management
- Strategic goals of the organizations
- Variation in the access to the capital market
- Strategic marketing differences between these two types of organizations
- Quality attributes of the two types of organizations
- The management of pricing and volume
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
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