Article Review –

Article Review –

Business Finance –

Find an article on Marketing Communications that is less than 2 years old and from a quality source. (Use the library databases, Business Week etc. No blogs, Wikipedia, eHow, or any non-collegiate sources will be accepted.) Read the article and provide a summary of the article (2-3 paragraphs.

Following your summary of the article discuss what the article means to you (2-3 paragraphs). This could take the form of explaining what information you learned from the article, how the article helped you gain a better understanding of marketing communications or how the article relates to or applies to you in your professional career (be sure to provide an example_.

Your article review should be 2-3 pages and should include a title page and a reference page. The reference page MUST include the information on the article you read. (You should provide the link).

View the Rubric Here.